With experience as an industry analyst, working in big tech, and at high-growth startups, Rachel brings a wide range of experiences to the table. Her experience is focused in GTM strategy and execution for enterprise B2B SaaS solutions with technical top-down sales motions. Specific areas of expertise include messaging, differentiated positioning, packaging/pricing, ICP and persona development, sales enablement, market analysis, and analyst relations. Her superpower is breaking down complex problems and delivering simple and elegant solutions.
SELECTED PUBLICATIONS
CAREER
2007-2013
Forrester Research Analyst
Forrester Research Analyst
I started working on public cloud technologies in 2010 while I was an analyst at Forrester Research. During my time at Forrester, I worked with the infrastructure and operations leads at Fortune 500 companies to define their cloud resiliency strategies. I was also the lead author on over 30 reports leading to regular quotes in leading technology and mainstream newspapers and magazines including The New York Times, The Guardian, Wall Street Journal, Financial Times, Reuters, The Austin Statesman, USA Today, and many others.
2014-2016
Product Marketing Lead for Cloud-Integrated Storage
Product Marketing Lead for Cloud-Integrated Storage
In 2014 I joined Riverbed to run product marketing for their cloud-integrated storage appliance line, then called Whitewater. This was an incubation product that was poised for significant growth. Six months after I started at Riverbed, the company decided to divest the product line to NetApp, meaning that myself, along with one product manager, one technical writer, and about 30 engineers were shipped off to Sunnyvale. At NetApp, I helped grow the product line by 500%, and ultimately lead AWS co-marketing at NetApp
2016-2021
Sr. Director Product Marketing, CloudHealth Technologies
Sr. Director Product Marketing, CloudHealth Technologies
In 2016 I joined CloudHealth Technologies as the Director of Product Marketing. There were around 60 employees and the company was about to announce its series C funding. Over the first few years at CloudHealth, I built out product, technical and channel marketing functions from scratch, including messaging, sales enablement, pricing and packaging, alliances, analyst relations, competitive intelligence, and customer advisory board. In 2018, CloudHealth was acquired by VMware. From 2018 - 2021 I built out a team of 12 people, leading them through significant times of change and uncertainty during acquisition and leadership transitions.
2021- Present
Head of Product and Solutions Marketing, Chronosphere
Head of Product and Solutions Marketing, Chronosphere
In 2021 I joined Chronosphere as the head of solutions marketing and the first marketing employee. Chronosphere is a scalable, reliable and customizable observability platform purpose built for cloud-native applications. At Chronosphere, I am responsible for four functions in marketing: product marketing, technical marketing, content marketing, and alliances marketing.
SELECTED SPEAKING ENGAGEMENTS
Three Trends in Cloud Native You Need to Know