Technologist

With experience as an industry analyst, working in big tech, and at high-growth startups, Rachel brings a wide range of experiences to the table. Her experience is focused in GTM strategy and execution for enterprise B2B SaaS solutions with technical top-down sales motions. Specific areas of expertise include messaging, differentiated positioning, packaging/pricing, ICP and persona development, sales enablement, market analysis, and analyst relations. Her superpower is breaking down complex problems and delivering simple and elegant solutions.

Selected Publications

The New Stack
The New Stack

Numerous contributed articles

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Medium
Medium

Tech blogs on Medium

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CloudTech
CloudTech

How cloud is transforming manufacturing and financial services in 2019

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CIO Magazine
CIO Magazine

How to Build an Always-On, Always-Available Enterprise

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Career

Forrester Research
Forrester Research

Analyst

2007-2013

Riverbed/NetApp
Riverbed/NetApp

Product Marketing Lead for Cloud-Integrated Storage

2013-2016

CloudHealth Technologies/CloudHealth by VMware
CloudHealth Technologies/CloudHealth by VMware

Sr. Director Product Marketing

2016-2021

FinOps Foundation
FinOps Foundation

Governance Board Member

2021

Chronosphere
Chronosphere

Head of Product and Solutions Marketing

2021-2025

Various
Various

Advisor and consultant

2025-present

Selected Speaking Engagements

Screaming in the cloud podcast appearance

Screaming in the cloud podcast appearance

Industry Podcast

November 28, 2023

 EM360 Podcast Appearance

EM360 Podcast Appearance

Industry Podcast

January 23, 2023

Enterprise Observability: Promises and Reality

Enterprise Observability: Promises and Reality

Industry Webinar

October 13, 2022