Technologist
With experience as an industry analyst, working in big tech, and at high-growth startups, Rachel brings a wide range of experiences to the table. Her experience is focused in GTM strategy and execution for enterprise B2B SaaS solutions with technical top-down sales motions. Specific areas of expertise include messaging, differentiated positioning, packaging/pricing, ICP and persona development, sales enablement, market analysis, and analyst relations. Her superpower is breaking down complex problems and delivering simple and elegant solutions.
Selected Publications
Career

Analyst
2007-2013

Product Marketing Lead for Cloud-Integrated Storage
2013-2016

Sr. Director Product Marketing
2016-2021
Governance Board Member
2021

Head of Product and Solutions Marketing
2021-2025

Advisor and consultant
2025-present